November 26, 2020
Below is an email response I sent to Robbie Kellman Baxter. Robbie is a bestselling author of The Membership Economy and, her newest book, The Forever Transaction. I have read and studied both her books extensively. If your goal is to learn more about the opportunities of membership and how to create a membership business, then her two books are the very first ones you should start with.
July 21, 2020
There is some wishful thinking going on about Memberships and how they might help our venues make more money. The reality is that simply using the word ‘Membership’ is a great way to prevent our guests from buying one. How many guests want to give up their credit card number, sign a terms of service agreement, and be locked into another membership or subscription service? The answer is very few.
June 22, 2020
Number One: Are we investing in attractions that can only be experienced out-of-home (OOH)?
Anything that is digital or mostly digital is a huge liability to the existence of our OOH entertainment industry – just ask any movie theater operator.
May 23, 2020
Creating an antifragile venue is all about identifying and understanding the core reasons why our guests visit our venues and, most importantly, how successfully we satisfy those reasons during each visit.
February 12, 2020
The idea that we need to stop hiding our laser tag attractions is a huge leap forward. Especially since laser tag is one of our industry’s best and most successful out-of-home attraction experiences. It’s really amazing that laser tag has done as well as it has even though the arena is often hidden from view in almost every entertainment center.
December 17, 2019
As many know, LASERTRON started experimenting with LED lighting in our Buffalo laser tag arena over 10 years ago. After six years of testing, we made the decision to focus 100% of our resources on creating the most immersive and interactive gaming experiences using LED lighting as one of the key components.
November 13, 2019
(The current guesstimate is that less than 1 out of 10 who are in the OOH entertainment industry will start to read this article and less than 1 out of 100 will finish it. Why? Because I’ve been told that it’s simply too long – about 18 pages. Unfortunately, this also means the odds of the OOH Entertainment Apocalypse happening is close to 100%.)
September 7, 2019
One example might be these new smaller centers (15,000 to 25,000 square feet) that have been opening in multiple cities across the United States. These smaller centers are obsessively focused on one or two entertainment experience that target ADULTS. However, their entertainment experiences are fairly easy to copy.
August 24, 2019
As I said in my last post, I’m going to take a little side step and talk about why customer service can’t be a 10x or even a 2x advantage.
But first, I have to fix the mistake I made in the above sentence. I used the words ‘customer service’ when I should have typed ‘customer satisfaction’.
August 8, 2019
At the end of my previous post, I mentioned I would share some thoughts on how to create an attraction or service that is 10x better – below is another example of 10x as well as some thoughts on what it takes to create a 10x experience.
July 12, 2019
If you aren’t in a bloody red ocean of competition, wait for it… wait for it… because it IS coming!!! And don’t forget we are also in a full blown Battle Royale with in-home and digital entertainment, which is far more addictive and habit forming than what our out-of-home entertainment centers are currently providing.
Author(s): Jim Kessler
Author(s): Jim Kessler