What is Customer Centricity?

December 22, 2020

(Another piece of the puzzle)

Plus thoughts on creating experiences our guests don’t even know they want, at least not yet, The Human Part, CRM Software & Hardware, and Customer Lifetime Value (CLV). 

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Jim’s response to Robbie Kellman Baxter…

November 26, 2020

Below is an email response I sent to Robbie Kellman Baxter. Robbie is a bestselling author of The Membership Economy and, her newest book, The Forever Transaction. I have read and studied both her books extensively. If your goal is to learn more about the opportunities of membership and how to create a membership business, then her two books are the very first ones you should start with. 

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Discovering more about LASERTRON Battle Royale Squads

November 7, 2020

Below is my response to an email Bob Cooney sent me a few weeks ago. Bob is a Speaker, Author, Mentor, and also the founder of a new type of convention and trade show experience called Show Up.

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LASERTRON Battle Royale Squads

September 17, 2020

After 5 Years of development, LASERTRON Battle Royale Squads went LIVE in our Buffalo and Rochester, New York venues July 16, 2020!

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Multiple Reasons Why Memberships Don’t Work

July 21, 2020

There is some wishful thinking going on about Memberships and how they might help our venues make more money. The reality is that simply using the word ‘Membership’ is a great way to prevent our guests from buying one. How many guests want to give up their credit card number, sign a terms of service agreement, and be locked into another membership or subscription service? The answer is very few.

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Why aren’t we practicing Digital Entertainment Distancing?

June 22, 2020

Attraction Experiences: Out-of-Home Only, Unique to our Venue, Maximize Socialization

Number One: Are we investing in attractions that can only be experienced out-of-home (OOH)?

Anything that is digital or mostly digital is a huge liability to the existence of our OOH entertainment industry – just ask any movie theater operator.

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Creating an Antifragile* Out-of-Home Entertainment Venue

May 23, 2020

Creating an antifragile venue is all about identifying and understanding the core reasons why our guests visit our venues and, most importantly, how successfully we satisfy those reasons during each visit.

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Open Air Laser Tag Arenas (The Good, The Bad, and The Ugly)

February 12, 2020

The Good
The idea that we need to stop hiding our laser tag attractions is a huge leap forward. Especially since laser tag is one of our industry’s best and most successful out-of-home attraction experiences. It’s really amazing that laser tag has done as well as it has even though the arena is often hidden from view in almost every entertainment center.

Original LinkedIn Article

Obituary: Themed UV Painted Arenas

December 17, 2019

After many years of being on life support and with no signs of improvement, Themed UV Painted Arenas silently passed away… joining pet rocks and bell bottom pants in the history of what was.

As many know, LASERTRON started experimenting with LED lighting in our Buffalo laser tag arena over 10 years ago. After six years of testing, we made the decision to focus 100% of our resources on creating the most immersive and interactive gaming experiences using LED lighting as one of the key components.

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Why Did the Out-of-Home (OOH) Entertainment Industry Apocalypse Happen?

November 13, 2019

Looking back from 20 years into the future

(The current guesstimate is that less than 1 out of 10 who are in the OOH entertainment industry will start to read this article and less than 1 out of 100 will finish it. Why? Because I’ve been told that it’s simply too long – about 18 pages. Unfortunately, this also means the odds of the OOH Entertainment Apocalypse happening is close to 100%.)

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Best Out-of-Home Opportunities
Part 6

September 7, 2019

What are the best opportunities in the out-of-home entertainment industry?

One example might be these new smaller centers (15,000 to 25,000 square feet) that have been opening in multiple cities across the United States. These smaller centers are obsessively focused on one or two entertainment experience that target ADULTS. However, their entertainment experiences are fairly easy to copy.

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Customer Satisfaction will never be a 10x or even 2x Advantage
Part 5 (a side step)

August 24, 2019

As I said in my last post, I’m going to take a little side step and talk about why customer service can’t be a 10x or even a 2x advantage.
But first, I have to fix the mistake I made in the above sentence. I used the words ‘customer service’ when I should have typed ‘customer satisfaction’.

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Why am I writing these articles?
Part 4

August 16, 2019

I’m going to do my best to answer the questions I mentioned at the end of Part 3. Question Number One: Why am I writing these articles?

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Creating a 10x Experience
Part 3

August 8, 2019

At the end of my previous post, I mentioned I would share some thoughts on how to create an attraction or service that is 10x better – below is another example of 10x as well as some thoughts on what it takes to create a 10x experience.

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Out-of-Home Entertainment vs Digital In-Home and Mobile Entertainment
Part 2

July 31, 2019

I want to start by identifying two major challenges to the long-term viability of the Out-of-Home Entertainment industry.

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Out-of-Home Entertainment – Bloody Red Ocean
Part 1

July 12, 2019

If you aren’t in a bloody red ocean of competition, wait for it… wait for it… because it IS coming!!! And don’t forget we are also in a full blown Battle Royale with in-home and digital entertainment, which is far more addictive and habit forming than what our out-of-home entertainment centers are currently providing.

Original LinkedIn Article

Do big box centers have feet of clay?

Author(s): Jim Kessler

Why are many FEC attractions so mediocre?

Author(s): Jim Kessler

Core Stuff: How and where to focus time and money.

Author(s): Jim Kessler

Your Sales Advisement Team

Ann Kessler

akessler@lasertron.us

305-257-3930
Sales Advisor

Greg Watches

gwatches@lasertron.us

716-748-6430
Sales Advisor

Your Management and Operations Support Team

James Kessler

jkessler@lasertron.us

800-897-8766 ext 106
Founder / CEO

Steve Kessler

skessler@lasertron.us

800-897-8766 ext 107
Vice President / Co-Founder

John Rizun

jrizun@lasertron.us

800-897-8766 ext 110
Project Manager

Larry LaClair

llaclair@lasertron.us

800-897-8766 ext 105
Staff Training Specialist