Krazy Darts
Krazy Darts is Totally Unique - there is NOTHING like IT
Krazy Darts does NOT use a typical dartboard to play games. Krazy Darts is a gaming platform that uses real, steel-tipped darts to play a wide variety of fun and easy to play games. It has a GIANT target area, which is 25 times bigger than a standard dartboard’s scoring surface.
25 times bigger is a HUGE difference and it enables us to create Krazy fun games that attract casual players who just want to relax, de-stress, and have fun with their friends, family, and coworkers.
Casual players are by far the biggest target market
for out-of-home Social Gaming
Casual players DON’T want to play games that are complicated or hard to play, which is why all of our games are designed to be dramatically easier to play, and far easier than games played using a typical dartboard. With that being said, highly skilled players still have the ability to adjust the game settings to their liking and make our games more challenging.
Krazy Darts can be EXCLUSIVE to Your Venue
Your venue can have Krazy Darts exclusively for 6 months if you purchase (4) Krazy Darts before anyone else in your market area.
Your exclusive can be even longer and cover a larger market area if you buy additional units of Krazy Darts or a combination of Krazy Darts, Krazy Axes, and coming soon: Krazy Arrowz. We currently have several operators who have secured 5-year radius protections for their venues after purchasing 12 units of our Social Gaming experiences.
Our goal is NOT to sell our Social Gaming experiences to everyone and anyone. Our goal is to work with the best Social Gaming operators in the United States and Canada (See end of article for more details).
Krazy Darts is one of the very best Social Gaming experiences and it can generate very high revenue per square foot.
Krazy Darts has one of the smallest footprints when compared to all the other Social Gaming experiences. Plus the seating and tables for eating and drinking are integrated into the playing area in order to maximize the socialization and minimize the amount of space utilized.
Excluding the seating area, the total square footage
occupied by Krazy Darts is only 63 square feet.
If you compare Krazy Darts to Duckpin bowling, another popular and successful Social Gaming experience, which is approximately 165 square feet, Krazy Darts only takes up 38% of the same space. If you compare Krazy Darts to full-size bowling, Krazy Darts take up less than 11% of the same space. Most importantly, Krazy Darts can earn the same or even more revenue per lane even though it takes up far less space.
If Duckpin generates $31,350 per lane divided by the 165 square feet of space it occupies, that works out to $190 in revenue per square foot.
If Krazy Darts generates $31,350 per lane divided by the 63 square feet of space it occupies, that works out to $497 in revenue per square foot.
Our second longest running Krazy Darts’ operator generated $153,000 in revenue from (4) lanes of Krazy Darts, which equals $38,250 per lane, and that works out to $607 in revenue per square foot.
Long-term Revenue Generator
We believe Krazy Darts can generate even more revenue long-term. The diversity of games and the ability for players to adjust game settings is already significant, but we believe the games currently in development are going to enable Krazy Darts to generate significantly higher revenue. In other words, the best is yet to come.
We recently added software that enables us to collect additional player and game data, which includes capturing a 1 to 5 star rating for every game played. This data is helping us to identify the games that are consistently receiving the highest ratings as well as those that are receiving lower scores.
We are often surprised by the games that get ranked the highest as well as the games that get ranked lower than we expected. Overall, the games that rank the highest are usually the ones that are the simplest to understand and the easiest to play.
We are continuing to test new game concepts in order to ensure that Krazy Darts is a consistent, long-term money maker. All games are tested in our two venues first. Once they prove to be popular and achieve a 4-Star rating or better, the new games are ready to be installed in our clients’ Krazy Darts lanes.
These ongoing developments of creating and introducing new games as well as iterative improvements to existing ones is what will help to maximize Krazy Darts’ revenue both today and into the future.
Actual Numbers
Corky’s Gaming and Bistro – Grapevine, TX
(4) Krazy Darts added to existing Social Gaming venue
Calendar year 2024 – First full year of Krazy Darts revenue for 4 Krazy Darts = $153,000 or $38,250 per lane
Revenue per square foot = $607 per square foot (note: number does not include Food & Beverage)
Quote on Krazy Darts from Neil Hupfauer:
“Krazy Darts is an absolute winner for our predominantly adult guests.”
Neil Hupfauer
Co-Founder & CEO
CORKY’S GAMING BISTRO
Co-Founder & CEO
MAIN EVENT ENTERTAINMENT
Founder & Owner
Fun Fest (Prototype for Main Event Entertainment)
LASERTRON Rochester, NY
(Fiscal Year End is August 31st) (7) Krazy Darts added to our venue
First full year revenue for 7 Krazy Darts = $92,027
First Year Revenue per square foot = $208 per square foot (does not include Food & Beverage)
26 weeks into second year comparison
2024 (26) Weeks = $47,066
2025 (26) Weeks = $68,009 = 44.49% year over year increase
Estimated 2nd Full Year = $132,976
Revenue per square foot = $301 per square foot (does not include Food & Beverage)
LASERTRON Buffalo, NY
(Fiscal Year End is August 31st) (5) Krazy Darts added to our venue
First full year revenue for 2 Krazy Darts, which was expanded to 5 Krazy Darts about 2/3rds through the fiscal year = $66,191
First Year Revenue per square foot = $210 per square foot (does not include Food & Beverage – important to reiterate that only 2 lanes were installed for the first 2/3rds of the year)
26 weeks into second year comparison
2024 (26) Weeks = $28,203
2025 (26) Weeks = $49,230 = 74.55% year over year increase
Estimated 2nd Full Year = $115,536
Revenue per square foot = $366 per square foot (does not include Food & Beverage)
Premium Social Gaming Experience = Higher Revenue
Krazy Darts provides its players with a totally unique and premium Social Gaming experience. The per person or hourly rate can be as high or even higher than other Social Gaming experiences. We charge $15 to $20 per person depending on the package our guests purchase.
Guests get their own designated seating area that enables them to eat and drink within their own social gathering space. They don’t have to share their space with strangers.
At our two venues, we let as few as 2 guests book a lane. And, we don’t force them to share Krazy Darts with other guests. We think it is important to let everyone give Krazy Darts a try, even if it’s just 2 people. It’s important to note that positive word of mouth is our best marketing tool. If 2 guests have a lot of fun playing Krazy Darts, they are going to tell their friends, family, and coworkers about it, plus they will bring more friends back to play on their next visit.
All these benefits make it possible to charge a premium price per player or a higher hourly rate. Even though we allow 2 guests to book a private lane and a lot of them are booked, we still average 4 to 5 players per lane, which works out to $60 to $80 per hour in revenue per lane.
In addition, the seating and tables are built into and surround the gaming area, which enable the attraction to generate additional food and beverage revenue while guests are taking turns playing Krazy Darts, Krazy Axes VIP, and coming soon Krazy Arrowz VIP. The food and beverage spend on top of the per person lane fee is usually an additional 60% or more for casual players, but can be well over 100% with our group party packages.
Our Responsibilities
Our Manufacturing company’s task is to create the best Social Gaming and Attraction experiences – ones that are truly unique and 10x better than what exists today and hopefully far into the future.
Our Operating company’s focus is to figure out how to operate our Social Gaming and Attraction experiences at the highest level possible in our venues as well as our clients’ venues. Our Operating company provides ongoing, real-world operational and guest feedback, which enables our Manufacturing company to accelerate the ongoing improvements of our Social Gaming and Attraction experiences.
Finally, our goal is to offer our Social Gaming and Attraction experiences to the Best Owners/Operators and provide them with the same opportunity we provide ourselves, which is to operate them exclusively within their own protected market areas.
Partnership Opportunity Details
Basic
Purchase 4 units of our new Krazy Darts, Krazy Axes VIP, and Krazy Arrowz (coming soon) and receive a 6-month exclusive radius protection for up to 150,000 in population or 5 miles, whichever is reached first.
Silver Partnership
Purchase 8 units of our new Krazy Darts, Krazy Axes VIP, and Krazy Arrowz (coming soon) or 4 of each and receive a 2-Year exclusive radius protection for up to 300,000 in population or 10 miles, whichever is reached first.
Gold Partnership
Purchase 12 or more units of our new Krazy Darts, Krazy Axes VIP, and Krazy Arrowz (coming soon) or a combination of 4 or more of each to get to 12 units and receive a 5-year exclusive radius protection for up to 500,000 in population or 15 miles, whichever is reached first.
Ability to protect (1) additional market area for 12 months
Platinum Partnership
Purchase 16 or more units of our new Krazy Darts, Krazy Axes VIP, and Krazy Arrowz (coming soon) or combination of 4 or more of each to get to 16 units and receive a 10-year exclusive radius protection for up to 750,000 in population or 20 miles, whichever is reached first.
Ability to protect (2) additional market areas for 18 months
Radius protection extensions can occur when an Operator purchases (4) additional units of a newly released or existing Social Gaming experience (which is not already protected in the designated area) prior to the expiration of their current radius protection. The owner operator can do this every year, which will enable them to maintain their Radius Protection perpetually for all of their LASERTRON manufactured Social Gaming and Attraction experiences.
Important note: when we introduce a new Social Gaming experience, for example, Krazy Arrowz (coming soon) or Krazy (next one) and an operator decides to pass or hold off on a purchase, the new Social Gaming experience can be offered to other operators within their protected area, which means it may no longer be available for purchase in the same market for (x) months or (y) years.
As always, I’m available to discuss any of the above or other topics related to creating the best Social Gaming venues, along with great food and beverage service for out-of-home entertainment venues.
Thanks for reading!
Jim Kessler
jkessler@lasertron.us