Krazy Gamz - by LASERTRON
The Best is about to get a LOT better!
As a developer, manufacturer, and operator of Social Gaming experiences, our entire team is focused on creating and continuously improving all of our social gaming experiences as quickly as possible. In other words, good is never good enough!
Each new game we develop is designed to work across all three of our social gaming experiences: Krazy Darts (Standard and XL), Krazy Arrowz, and Krazy Axes.
Most importantly, we think our next three games are going to be in the top five of our most popular games, which will help to drive more revenue for all three of our social gaming experiences.
The first new game is Krazy Slots, which we are currently testing in our Buffalo, New York venue. Next up for testing will be Blackjack and then Krazy Wheel of Money. All three games require a minimal amount of skill to play along with a bit of luck. After 5+ years of designing and operating social gaming experiences, we have learned that making our games easy to play and adding a bit of luck is key to creating truly fun, exciting, and entertaining games that friends and the entire family can play together from as young as 3 years old to 90+.
We believe these new games are going to be very popular perennial games and will help to bring back players again and again.
Just like a movie theater promotes the release of a new movie, operators of our social gaming experiences will be able to promote these new games to let their guests know they have something new and unique to experience with their friends and family.
Other recent releases include 4 in – a – Row – see below for Krazy Darts XL version.
A fixed Classic Dartboard option is now available for Cricket and 301/501 with players entering scores using the touchscreen display to update the scoreboard. Players can choose from 4 different sizes of dartboards including the classic size (below is a rendering of our various Krazy Darts XL dartboard options). It’s important to note that the average group of players pick the easier to hit dartboards over 75% of the time.
Our mission is to maintain a continuous flow of fun and easy to play games with the goal of creating two or three blockbuster games every single year! The blockbusters are games that literally pull people off of their couch and into our clients’ venues on a regular basis.
5+ Years of Social Gaming
For 5+ years, we have invested a significant amount of time and money into creating the best social gaming experiences. Today, we are working towards doubling down on our investments.
We are doing this to ensure that we can provide our clients with the best Social Gaming experiences – ones that appeal to the 90 percenters today and far into the future. The 90 percent are the people who just want to have fun and hangout with friends and family. And yes, they are the majority of the people who still want to go out and have fun In Real Life (IRL)!
In order to attract the most guests, we continue to focus our efforts on creating the best premium Social Gaming experiences. We strive for 10x and work to achieve at least 5x better than the alternatives. 5x Better is easily recognizable by the 90 percenters, which means they will see the difference in quality and value.
Below are two quotes from players who want to buy Krazy Darts for their homes,
“Hello. I was curious if you have sold any of the Krazy Darts units for use in the home environment. I recently played the game during our vacation in Orlando at Arcade Time Entertainment. We went back twice and it was the highlight of my trip. I see the cost of a 4 player system for a venue and the annual maintenance fee. I could probably swing the cost of a single system if it were prorated accordingly.” Bill G.
“Wow! We just came from Big Cedar Lodge where we got a chance to play Krazy Darts. It was the most fun family outing we’ve had in a long time. We were wondering if there are any personal sales available through your company. We were not wanting to franchise this in a business. We were wanting to install one in our home. Is this currently an option?” Cody C.
If the price to play a premium 5x or better social gaming experience is close to the price of an average one our guests are 100% going to choose the better experience.
Important note: buying a less expensive (i.e. mediocre) social gaming experience is NOT going to pull people off their couch and into your venue.
The only way we are going to motivate our guests to tell their friends, family, and coworkers about our social gaming is by providing them with gaming experiences that are the “Best of the Best,” are truly fun to play, and keep getting better and better!
We have to remember that our guests are the ultimate decision makers, which means they are going to choose to spend their money at venues that provide them with the best social gaming experiences – even when the cost is a bit more to play.
As a manufacturer of premium social gaming experiences, we are continuously raising the bar by creating an ongoing stream of the very best gaming experiences. That’s the only way we can ensure that our clients’ venues will see an increase in repeat player visits and revenue growth.
Important note: Our Krazy Darts XL and Krazy Arrowz social gaming experiences are designed to enable players as young as 3 years old to play. Players with a wide range of skill levels can simply choose their preferred scoring projectile: soft juggling balls, Nerf blaster, foam football, foam dodgeball, standard or jumbo steel-tipped darts, and lastly for Krazy Arrowz – a real bow that shoots real arrows.
$500 Games
As we ALL know, buying new games and attractions is CRAZY expensive. However, with the purchase of a Krazy Darts, Krazy Arrowz, or Krazy Axes gaming platform, the ongoing costs of new games is actually very low. We have and continue to provide our clients with new and better games as well as updates to our existing Library of Games.
Growing Library of Games!
Our social gaming platforms provide significant value to our clients’ venues. Most importantly, this value increases as our library of games continues to grow.
We are releasing new entertainment content at least 6 times per year for Krazy Darts, Krazy Arrowz, and Krazy Axes. The goal is to increase the number to 10 new and updated games annually.
This is similar to how movie studios operate, which is to release new movies to theaters multiple times throughout the year. The release of multiple new games throughout the year gives our clients the opportunity to promote each new release, which encourages their guests to come back to experience the newly released games as well as playing their favorite games from their last visit.
Based on our annual software fee of $2,950 per venue and the release of 6 new games per year, that works out to be less than $500 per game. Can you name one game or attraction that provides 6 new games annually for less than $500 per game?
Well, we can name three, Krazy Darts, Krazy Arrowz, and Krazy Axes. The current annual software fee will be available till the end of the IAAPA 2026 Trade Show, which means now is the time to lock in the $2,950 price before it goes up to $4,950 annually per venue. The increased software support fee will enable us to create 10 new and improved games annually, which will keep the per game price to less than $500 per game.
Think of it this way – if 10 new games are added every year and they are responsible for 50% of the playing time, then those new games are responsible for generating 50% of the revenue.
If a venue is operating (4) lanes of Krazy Darts and all four lanes earn $100,000 total, those 10 new games are responsible for generating $50,000 of the total revenue. The cost to generate that revenue is only $4,950 for those 10 new games. Just as important, the remaining 50% of the revenue is coming from all the games already in the Library of Games – that’s an amazing return. Plus, our clients retain the entire Library of Games, which provides their guests with more games than they can experience even after multiple visits!
The above is an important point. The ongoing release of new gaming experiences to our clients’ venues is similar to how a movie theater is able to get the same customers to come back when a new movie is released.
This constant flow of new content helps our clients to drive more repeat visits and most importantly more revenue to their venues. In addition, we will continue to expand the number of seasonal games that we offer. For example, games that are themed for the holidays, different seasons, and special events.
As mentioned previously, we’ve been creating social gaming experiences for 5 plus years and the learning curve has been and continues to be HUGE!
As usual, we didn’t know what we needed to know until we went deep into designing and operating our social gaming experiences at our own two venues. We just kept iterating, and more than a few times, we completely redesigned our social gaming experiences based on what we learned.
There have been a lot of light bulb moments over the last 5+ years. In fact, the biggest aha moment was simply understanding that designing successful out-of-home social gaming is all about creating experiences that target the 90 percenters who just want to relax and socialize while playing fun games with their friends and family.
Thanks for reading!
Jim Kessler
Let me know what you think – jkessler@lasertron.us