What is Customer Centricity? (Another piece of the puzzle) Plus thoughts on creating experiences our guests don’t even know they want, at least not yet, The […]

Jim’s response to Robbie Kellman Baxter… Below is an email response I sent to Robbie Kellman Baxter. Robbie is a bestselling author of The Membership Economy and, […]

Wahooz Family Fun Zone Testimonial Wahooz Family Fun Zone in Meridian, ID Upgrades to LASERTRON’s New Programmable LED Interactive Arena & LT-12.9 Game System The […]

Discovering more about LASERTRON Battle Royale Squads Below is my response to an email Bob Cooney sent me a few weeks ago. Bob is a […]

Stars and Strikes Testimonial Stars and Strikes chose LASERTRON’s new Programmable LED Interactive Arena & LT-12.9 Game System for their new Concord, NC Venue This […]

LASERTRON Battle Royale Squads After 5 Years of development, LASERTRON Battle Royale Squads went LIVE in our Buffalo and Rochester, New York venues July 16, 2020! […]

Multiple Reasons Why Memberships Don’t Work There is some wishful thinking going on about Memberships and how they might help our venues make more money. […]

Why aren’t we practicing Digital Entertainment Distancing? Attraction Experiences  Out-of-Home Only, Unique to our Venue, Maximize Socialization  Number One:  Are we investing in attractions that can […]

Creating an Antifragile* Out-of-Home Entertainment Venue Creating an antifragile venue is all about identifying and understanding the core reasons why our guests visit our venues and, most importantly, […]

Open Air Laser Tag Arenas (The Good, The Bad, and The Ugly) The Good  The idea that we need to stop hiding our laser tag […]