Social Gaming Update
Krazy Darts, Krazy Arrowz, and Krazy Axes
In Real Life (IRL) - Wins
IN REAL LIFE is the biggest opportunity for out-of-home entertainment venues, but only if we create and operate the best Social Gaming experiences at the highest levels possible. Ones that enable our guests to share truly wonderful, In Real Life experiences with their friends, family, neighbors, and coworkers.
Update on our Social Gaming Numbers
A few weeks ago our Rochester, New York venue achieved its best Social Gaming revenue for a non-holiday week. Social Gaming generated $14,609 in revenue for that week. Developing our Social Gaming has been a crazy five year journey, but I think we can safely say two things. Number One: Social Gaming is truly the next Big Thing for out-of-home entertainment. Number Two: You’ve got to REALLY commit to it to maximize ALL the benefits.
Social Gaming Revenue - Last Week of Feb 2026
The above numbers DO NOT include Food and Beverage. In fact, you can more than double the revenue when you include F&B. $30,000 in revenue from Social Gaming and Food & Beverage is a pretty big number for our venue. Our numbers are only going to get better as more people hear about our unique Social Gaming experiences.
It’s important to note that we are working to create at least one new Social Gaming experience every 16 to 18 months. As usual, we will continue to improve the Social Gaming experiences we have (i.e. new and improved games, new gaming features, overall game structure updates, improved seating and table designs, etc).
Axe Throwing and Krazy Darts are very complementary to each other and the same goes for Krazy Arrowz. In one week Axe Throwing will beat Krazy Darts and then the next week Krazy Darts beats Axe Throwing. During slower weeks, Krazy Arrowz has beaten both Darts and Axe Throwing multiple times, but not always. Krazy Arrowz capacity is limited during our busiest weeks because it only has (4) lanes.
Having three popular Social Gaming experiences (Darts, Axes, and Arrowz) plus a very large multi-level LASERTRON Laser Tag Arena makes it difficult for our guests to experience everything in one visit, which is a very good thing.
By having multiple entertainment experiences where each one takes 40 to 60 minutes to play, we have seen a solid increase in the frequency of visits by the same guests.
By the way, the best Social Gaming experiences are fundamentally different when compared to what is experienced in most entertainment venues. Other than bowling, which is 100% a Social Gaming experience, most attractions are only 3 to 15 minute experiences, which means guests can do it all in just one visit.
Important note: Operating multiple types of Social Gaming experiences with enough player capacity will drive far more revenue and repeat visits than operating just one or two types. In addition, if you only have two units of each one, you won’t have the capacity to realize the full upside of Social Gaming.
For example, we all know it’s a crazy idea to try only one or two full-size bowling lanes to see if bowling is going to be a money maker for your venue. It’s also crazy to test the waters for indoor go-karting by buying 2 high speed go-karts and putting them on a 100 foot circular track. So, why would it make sense to try one or two types of Social Gaming experiences with only 1 or 2 units of each?
It doesn’t make sense!!! Fortunately, it works semi-decently if you install 3 or more types of Social Gaming in the same area with at least 2 units of each. 3 or 4 units of each works much better – especially if your goal is to attract larger groups.
IMPORTANT: A variety of Social Gaming Experiences Matters! The Capacity of Each Social Gaming Experience Matters! The Quality of Each Social Gaming Experience Matters! By having enough of the best Social Gaming experiences and enough capacity, you will be able to dedicate a strong Manager to oversee your Social Gaming Experiences to ensure they generate even BIGGER Revenues!
More Social Gaming Designed for Adults = More Adult Beverage Sales
In our Buffalo venue, we recently had our best bar sales for a Saturday! That’s because all our Social Gaming experiences were busy with lots of small and medium sized adult groups. Social Gaming experiences designed for Adults will generate significantly more food and beverage revenue!
Krazy Darts: Performance and Family-Friendly Innovations
In our Rochester, New York venue our (7) lanes of Krazy Darts are getting closer and closer to generating the same amount of revenue as our (8) lanes of Axe Throwing. In addition, Krazy Darts requires little to no supervision compared to Axe Throwing. Krazy Darts is often our most profitable Social Gaming experience – especially when you take into account the low maintenance costs and the fact that it takes up very little space compared to other Social Gaming experiences.
We anticipate that Krazy Darts is going to generate more revenue than Axe Throwing within the next year. In fact, it out-earned Axe Throwing for the entire month of December 2025. A key reason it beat Axe Throwing is because our newest Krazy Darts software and firmware is designed to enable the entire family (i.e. a wide variety of ages) to play Krazy Darts at the same time and in the same game.
Kids as young as 3 years old are able to use soft Juggling Balls to play all the games. In fact, older siblings, ages 6 and up, can use standard Nerf guns to score points, while kids ages 8 and up, can use the steel tipped darts along with the parents–ALL IN THE SAME GAME!
With all of these improvements, along with new games and updates to existing games, plus other software enhancements, we are seeing continued growth in the number of Krazy Darts being ordered from both existing clients as well as new ones.
Krazy Arrowz - BEST of the BEST
We have been operating (4) Krazy Arrowz in our Rochester venue for 10 months. It’s been thoroughly tested and is now 100% ready to be deployed to entertainment venues in North America.
Krazy Arrowz is definitely one of the best and most unique Social Gaming experiences available today.
The first (4) lanes of Krazy Arrowz are on pace to generate approximately $100,000 in the first full year, which is more than (7) lanes of Krazy Darts earned in its first year. It would have beaten Axe Throwing’s first full year, but Axe Throwing started with 8 lanes – so it was able to generate a lot more revenue during our busiest days. Since Krazy Arrowz is growing quickly, we expect it to generate between $160,000 and $200,000 in its second full year.
It’s important to note that Krazy Arrowz is competing against Krazy Darts, Krazy Axes, and several other Social Gaming experiences. The good news is that our total Social Gaming revenue has climbed every year since we added our first Social Gaming experience, which was Axe Throwing.
Important note: Last Saturday, Krazy Arrowz was booked solid from 6:30 PM until midnight, which is when we close. At one point, there was a 2 plus hour wait to play Arrowz. We will be adding (4) additional Krazy Arrowz this coming Winter.
We have sold over a dozen lanes of Krazy Arrowz to three different entertainment venues. All these lanes will be installed over the next few months.
Krazy Axes VIP - Axe Throwing is Here to STAY
Axe Throwing is by far one of the most difficult Social Gaming experiences to operate and should be avoided by most entertainment venues.
However, for those operators who like a challenge, Axe Throwing is going to be a solid money maker far into the future.
It’s important to note that if you don’t continue to update the quality of your Axe Throwing experience (like all attractions), it’s not going to generate the highest possible revenues long-term.
There have been lots of new Social Gaming experiences entering the market over the last few years. Some of these experiences are already showing that they don’t have the secret sauce to enable them to keep attracting the same guests year after year. Part of the problem is they can’t be easily updated.
- Separate seating: Each Axe Throwing lane needs to have its own seating area. Guests don’t have to share their space with a bunch of strangers.
- Target Area 3x Bigger: Our Axe Throwing target area is 3x bigger than a standard axe throwing target area. This enables targets to be 3x bigger and makes playing the games much easier.
- Perennial Games: Best perennial games along with high-definition graphics and animations.
- High Durability & Lower Maintenance: Design features that make the lanes more durable and much easier to maintain at a high level.
- Designed to be Safer: Multiple safety features are built into our Axe Throwing experience.
- Wider Axe Lanes: Enables fully separate axe throwing lanes as well as separate seating area for socializing, eating and drinking.
LASERTRON 100% LED Illuminated Arenas
NOW AVAILABLE with Any Laser Tag System
Don’t forget that LASERTRON’s 100% LED Laser Tag Arenas can be used to upgrade your existing laser tag experience even if you are using a different laser tag system.
LASERTRON is the ONLY Laser Tag arena provider with a Lifetime Warranty on its arena components and obstacles.
