New Social Gaming Experiences

We will be testing two new Social Gaming experiences in both of our venues over the next 8 months. The first is likely to be a solid success within the first year because it’s operationally similar to our Krazy Axes and Krazy Darts Social Gaming experiences – it will be its very own unique type of experience. 

The other new Social Gaming experience is going to be a bit of a wildcard – it might be a single or a double, but there’s a good chance it will be a grand slam. Obviously, our goal is to make it a grand slam.

We believe multiple units and a variety of Social Gaming experiences is the core reason we are seeing a dramatic increase in our group revenue. 

Going forward, our goal is to provide our guests with an even wider diversity of unique and proprietary Social Gaming options. This diversity will help us to further increase the frequency of guest visits. The key is having more Social Gaming options than can be experienced in just one visit. 

Social Gaming & Attraction Partner Opportunity

Purpose:

To provide the Best Owners/Operators with the best proprietary Social Gaming & Attraction experiences that are exclusive to their Venues and Territories. 

Why?

As a manufacturer and operator of our own proprietary Social Gaming and Attraction experiences, there is no way we are going to sell them to another entertainment venue we are competing with in our market area. If we did, it would totally negate the very reason our venues are becoming more and more unique in the markets we serve.

We currently have three proprietary entertainment experiences, which are LASERTRON, (Designed for Adults), Krazy Axes, and now Krazy Darts. These unique and proprietary attractions enable us to substantially differentiate our venues from our competitors. 

It’s important to note that all three of our proprietary experiences are designed primarily for adults, which has been our target demographic for our two venues for over a decade. We still get lots of families with kids, but the adults are as eager to play as the kids and teens. In fact, the parents will often leave their kids at home and visit our venues with their adult friends.

Competitive Markets Destroy Profits

Arcade oversaturation is here NOW! It is a real problem for many entertainment venues and it’s only going to get worse.

A significant percentage of the out of home entertainment industry is already operating arcades and those that aren’t are thinking about adding them. The arcade is often “THE” critical profit generator for entertainment venues that already have them, but there are already more than enough arcades in most markets and many are already saturated. 

At this point, for every new arcade that gets added to a market area, the pie CAN’T grow bigger, which means everyone currently operating in that market or entering it will be fighting over the size of their slice. Ultimately, profits are going to get competed away as one or more operators try to be the low cost provider in order to attract a bigger share of the pie. Those who don’t lower their prices will ultimately get a smaller piece of the pie. 

The reality is that every arcade operator or prospective arcade operator can purchase the same exact games as well as many other attractions from manufacturers and suppliers who have no problem selling to everyone and anyone – even if it means totally over-saturating a market area. Their reason for doing it is totally valid – if they don’t sell the games or attractions to the new venue another supplier will.

What’s been interesting for us is the fact that our arcade revenues have gone up in the last few years even though we have NOT purchased a single new game for 5+ years. How is that possible? It’s possible because we have introduced and updated our LASERTRON, Krazy Axes, and Krazy Darts experiences. The best Social Gaming experiences are traffic generators – especially ones that are unique and exclusive to a venue. 

We are spending our money on creating the best unique and proprietary Social Gaming and Attraction experiences that our competitors can’t buy. Our unique and proprietary experiences have helped us to increase traffic to our venues, which in turn has helped to maintain and increase our arcade revenue. 

I’m not at all negative about the importance of the arcade – it’s just that there are too many arcades in our market area and there are more on the way, which is good for the supplier who gets the sale, but BAD for us and all the other arcade operators already in our market area who rely on the arcade to generate a profit.

Important note: As mentioned previously, we will be adding two additional unique and proprietary Krazy Social Gaming experiences to both of our venues over the next 8 months. If these new experiences bring even more guests to our venues and help us to get them back more often, then we will see a further increase in our arcade revenue as well as more revenue from our Social Gaming experiences.

Best Owners/Operators

Our mission is to work with the Best Owners/Operators by providing them with truly unique and proprietary Social Gaming and Attraction experiences that can only be found in their venues. 

What’s Required

When Owners/Operators are ready to make a substantial commitment, they will receive the biggest benefits we can offer them both today and going forward.

Our Responsibilities

Our Manufacturing company’s task is to create the best Social Gaming and Attraction experiences that are truly unique and 10x better than what exists today and hopefully far into the future. 

Our Operating company’s focus is to figure out how to operate our Social Gaming and Attraction experiences at the highest level possible. Our Operating company provides ongoing real world operational feedback on how our Manufacturing company can improve our Social Gaming and Attraction experiences so they can perform even better. 

Finally, our goal is to offer our Social Gaming and Attraction experiences to the Best Owners/Operators and provide them with the same opportunity we provide ourselves, which is to operate them exclusively within their own protected market areas.