{"id":6519,"date":"2025-02-07T17:58:18","date_gmt":"2025-02-07T17:58:18","guid":{"rendered":"https:\/\/laser-tron.com\/?p=6519"},"modified":"2025-02-07T20:34:01","modified_gmt":"2025-02-07T20:34:01","slug":"social-gaming-4","status":"publish","type":"post","link":"https:\/\/laser-tron.com\/index.php\/2025\/02\/07\/social-gaming-4\/","title":{"rendered":"Social Gaming"},"content":{"rendered":"\t\t
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Social Gaming<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why is Social Gaming so important to the success of the out-of-home entertainment industry?<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The out-of-home entertainment industry is in a death match with the dramatically larger and more powerful in-home and mobile entertainment industry. Think YouTube, Netflix, Disney+, TikTok, X, Instagram, Snapchat, Facebook, and the thousands of In-home and Mobile Gaming options – all of them are maniacally focused on locking people into their fake digital worlds of distraction.<\/span><\/p>

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The best way to describe the In-home and mobile entertainment industry is an army of digital crack dealers pedaling an endless supply of addictive hits of dopamine delivered through the eyeballs of billions of humans every single day.<\/span><\/p>

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If our industry is going to have any chance at all of surviving and thriving, we have to offer experiences that provide our guests with a lot more of what they truly crave, which is <\/span>the ability to <\/span>play<\/span>, <\/span>connect<\/span>, and <\/span>bond<\/span> with others in-person<\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Old photo of (8) Lanes of Axe Throwing in our Buffalo, New York venue - this week we upgraded it to Version 3 (new photos coming soon!)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Shared Mission:<\/span>\u00a0<\/span><\/p>

Saving HUMANITY from the ABYSS of Loneliness and Isolation\u00a0<\/span><\/p>

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Our out-of-home entertainment venues are in the unique position of being able to <\/span>provide the communities we serve with the ability to <\/span>play<\/span>, <\/span>connect<\/span>, and <\/span>bond<\/span> with their friends and family as well as the ability to make new friends – THAT IS OUR SUPER POWER!\u00a0<\/span><\/p>

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The in-home and mobile entertainment (i.e. the distraction industry) <\/span>CAN\u2019T DO WHAT WE CAN DO!<\/span><\/p>

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Important note:<\/span> We <\/span>CAN\u2019T<\/span> compete<\/span> Head to Head with in-home and mobile entertainment <\/span>by simply selling<\/span> more empty and emotionless hits of dopamine <\/span>– especially since the in-home and mobile entertainment industry is already delivering a firehose of dopamine for <\/span>pennies per hour or even free 24\/7\/365<\/span>.\u00a0<\/span><\/p>

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AND, why the hell would we want to join them in their ongoing nefarious efforts to dehumanize and destroy the human race by providing an endless stream of distraction and disconnection?!?<\/span>\u00a0<\/span><\/p>

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Key question, <\/span>How do we Fully Develop our SUPER POWER, which is our ability to provide our guests with the best venues to come together to <\/span>play<\/span>, <\/span>connect<\/span>, and <\/span>bond<\/span> with other <\/span>REAL<\/span> humans?<\/span><\/p>

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We do it by continuously doing the <\/span>hard work<\/span> of developing the very best out-of-home entertainment venues. Our venues have to provide our guests with the <\/span>right environment<\/span> along with the <\/span>best out-of-home entertainment experiences along with great food and beverage service<\/span> that enable our guests to <\/span>connect<\/span> and <\/span>FEEL<\/span> real human emotions.\u00a0<\/span><\/p>

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We do this by making it <\/span>as convenient as possible for our guests to socialize in our venues and, most importantly, to have REAL experiences Face to Face with their friends, family, and the members of their community<\/span>, as well as providing them with <\/span>experiences they <\/span>CAN\u2019T do at home<\/span>.\u00a0<\/span><\/p>

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Definition of <\/span>REAL<\/span> experiences <\/span>Face to Face<\/span>:\u00a0<\/span><\/p>

In-person<\/span> experiences that enable <\/span>humans to gather, socialize, play, laugh, eat, drink, and bond<\/span> \u2013 <\/span>unobstructed by devices or any other technology that <\/span>causes separation<\/span> or <\/span>inhibits face to face connection<\/span> \u2013 virtual or otherwise.<\/span><\/p>

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Benefits of Providing our Guests with the Best Social Gaming Experiences that CAN\u2019T be done at home or on a mobile device\u00a0<\/span><\/p>

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Icebreaker<\/span><\/p>

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Most people are <\/span>NOT<\/span> comfortable with communicating with other people – especially if it\u2019s with people they don\u2019t know or haven\u2019t seen in a while.<\/span><\/p>

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Social Gaming can significantly minimize the uncomfortable silences that often occur when people meet for the first time. For example, a first date, corporate event, group meeting, family reunion, or any type of gathering that brings people together.\u00a0<\/span><\/p>

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If designed with the right elements, Social Gaming helps to reduce the social anxiety of meeting with friends, family, or even strangers. It does this by focusing everyone\u2019s attention on the game. The game becomes the focal point and gives everyone in the group something to talk about.\u00a0<\/span><\/p>

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As players communicate with each other about the game, it creates opportunities to talk and ask more personal questions, which can lead to more meaningful conversations. This is why Social Gaming is such a great Icebreaker. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(4) Krazy Darts (Version 2) in our Buffalo, New York venue<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fun Social Distraction<\/span><\/p>

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Social Gaming experiences provide a fun distraction and gives our guests the opportunity to enjoy the company of their friends and family.\u00a0<\/span><\/p>

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Enjoying a Social Gaming experience with others helps our guests to shake off a tough day at work or to forget, at least for a while, an ongoing personal struggle.\u00a0<\/span><\/p>

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Team Pla<\/span>y<\/span><\/p>

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All our Social Games are designed to be team-based. While 4 players can play on 4 individual teams (Red, Blue, Green, and Yellow), it\u2019s a much better experience if players divide up into teams.<\/span><\/p>

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By being a part of a team, players become more connected with the common goal of working together to beat the opposing team or teams.<\/span><\/p>

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Each player\u2019s individual score contributes to their team\u2019s score. Teammates encourage each other and provide tips to score even higher points.\u00a0<\/span><\/p>

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Teamplay helps to facilitate the bonding of our guests by sharing a common mission and working together to achieve it.<\/span><\/p>

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Bonding<\/span><\/p>

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Social Gaming experiences provide players with the opportunity to bond with the members of their group.\u00a0<\/span><\/p>

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Coming together with friends, family, or colleagues to play different types of fun Social Gaming experiences can enable a much deeper bonding experience to occur.\u00a0<\/span><\/p>

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This can only happen if our Social Gaming experiences are designed to <\/span>fully maximize<\/span> a group\u2019s ability to interact, connect, and bond. We can do this by creating highly engaging gaming experiences – ones that help our guests to bond at a higher level.<\/span><\/p>

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Our Buffalo, New York venue\u2019s 27-hole mini-golf course<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What else NEEDS to be done to Create the Best Social Gaming Venues?\u00a0<\/span><\/p>

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Multiple Units Drive MORE Walk-in and Group Revenue<\/span><\/p>

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A little bit of this and a little bit of that is <\/span>NOT<\/span> going to work. Multiple units drive more revenue. If you don\u2019t think this is true, why aren\u2019t entertainment venues opening up with just two or three bowling lanes?\u00a0<\/span><\/p>

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I think everyone would agree that installing only two bowling lanes is a <\/span>very Crazy Bad idea<\/span>. Well, it\u2019s just as crazy to do two Axe Throwing lanes or two Krazy Darts. The same is true for any other strong Social Gaming experience. And, if it\u2019s not a strong Social Gaming experience that\u2019s going to stand the test of time, <\/span>don\u2019t do it!<\/span>\u00a0<\/span><\/p>

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WHY do multiple units (4 or more) of the same Social Gaming experience? <\/span>If you want to generate the <\/span>maximum revenue possible<\/span>, we need to install at least (4) in order to be able to capture the significant revenues generated by medium and larger groups.\u00a0<\/span><\/p>

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Groups of 16 or more want to Bowl or Throw an Axe <\/span>ALL at the same time<\/span> – they don’t want to take turns because there aren\u2019t enough Bowling lanes for their group to <\/span>ALL<\/span> play at the same time. The reality is that groups are organizing their outings so they <\/span>CAN PLAY TOGETHER<\/span> at the <\/span>same time<\/span> in the <\/span>same space<\/span> – it\u2019s called a \u201cShared Experience\u201d for a reason.\u00a0<\/span><\/p>

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Change IS Happening – NOW!<\/span><\/p>

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It\u2019s important to note that there are a few Social Gaming experiences that are starting to earn or will be earning a lot more revenue per square foot than traditional Social Gaming experiences.<\/span><\/p>

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The rapid evolution of Social Gaming is here and the best of the newer Social Gaming experiences are going to drive much higher guest traffic – especially when they are implemented with the <\/span>same level of commitment and investment<\/span> as the older Social Gaming experiences.<\/span><\/p>

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It\u2019s time to make room for the future if we want our venues to exist in the future.\u00a0<\/span><\/p>

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These changes are happening <\/span>RIGHT NOW<\/span> and that\u2019s because these newer Social Gaming experiences are being designed to appeal to a much wider range of guests.\u00a0<\/span><\/p>

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The big key for a few of them is that they have a <\/span>much lower skill level variance<\/span>. Our definition of \u201cSkill Level Variance\u201d is <\/span>the degree of difference between a first time player and a skilled one – the bigger the variance the less likely the Social Gaming experience will be successful in an out-of-home gaming venue<\/span>. When \u201cmost\u201d people leave their homes for a fun night out, they don\u2019t want to play a game that makes them look like they have little to no skill compared to other players. In other words, they just want to play games that are fun and easy to play.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>

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In addition, a few of the new Social Gaming experiences have more room to make additional improvements. These changes include a much wider range of fun games to experience as well as the ability to dial in the existing games to maximize repeat play.<\/span><\/p>

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The reality is that a number of these older Social Gaming experiences as well as the newer ones are going to lose some of the space they currently occupy and a few are going to be completely eliminated<\/span>.<\/span><\/p>

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Another big advantage for some of the newer Social Gaming experiences is that they have a much smaller foot print – this enables them to generate significantly higher revenue and profits per square foot.\u00a0<\/span><\/p>

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This new 2.0 Social Gaming evolution is going to accelerate. There are going to be multiple new Social Gaming experiences coming online over the next 5 years.\u00a0<\/span><\/p>


The reality is that nobody knows for sure which ones are going to be the most successful. With that being said, the key to figuring all of this out, and hopefully sooner than our competitors, is to be <\/span>fully immersed<\/span> in the process of <\/span>learning how to promote and operate<\/span> these new out-of-home entertainment experiences! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Krazy Darts takes up a much smaller amount of space compared to other Social Gaming experiences. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Profit Per Square Foot<\/span><\/p>

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What\u2019s the best calculation to use for return on investment for a Social Gaming experience?\u00a0<\/span><\/p>

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It\u2019s not just the return on the total capital invested – it’s the profit per square foot of the occupied space.\u00a0<\/span><\/p>

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The most expensive cost after payroll is the cost of the real estate. Whether we are renting, buying, or developing our venue from the ground up, we have to select the Social Gaming experiences that are going to generate the <\/span>strongest profit per square foot<\/span> both today and into the future.<\/span><\/p>

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Adult Focus<\/span><\/p>

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Adults are by far the biggest opportunity for Social Gaming. It\u2019s not that kids can\u2019t participate in some of the best Social Gaming experiences – it\u2019s just that <\/span>the biggest opportunity is focusing on what Adults would want to play <\/span>– especially since <\/span>Adults<\/span> make up the <\/span>majority<\/span> of the population in the communities we all serve.<\/span><\/p>

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Adults can spend more money and visit more often, but only if we make our venues truly great places to visit .<\/span><\/p>

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10x Social Gaming experiences IS KEY\u00a0<\/span><\/p>

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To generate the best profit per square foot, we have to draw a lot of people out of their homes and away from their mobile devices.\u00a0<\/span><\/p>

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In order to do that, we have to build <\/span>dramatically more impressive, FUN, and truly Social Gaming Experiences<\/span>. They have to be as close to 10x as possible when compared to the alternatives, and if possible, they have to be exclusive to our venues.<\/span><\/p>

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Exclusive with Radius Protection<\/span>\u00a0<\/span><\/p>

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In an industry where everyone can buy the same games and attractions, it\u2019s important to figure out the best ways to elevate our venues as far above the competition as possible.\u00a0<\/span><\/p>

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The only way we can do this is by owning and operating entertainment experiences that are <\/span>exclusive to our venues<\/span> and by operating them at a <\/span>very high level<\/span>!<\/span><\/p>

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Best Owners\/Operators<\/span><\/p>

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Our mission is to work with the <\/span>Best Owners\/Operators<\/span> by providing them with truly unique and proprietary Social Gaming and Attraction experiences that can only be found in their venues.\u00a0<\/span><\/p>

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Our Responsibilities<\/span><\/p>

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Our Manufacturing company\u2019s task is to create the best Social Gaming and Attraction experiences – ones that are <\/span>truly unique and 10x better than what exists today and hopefully far into the future.<\/span>\u00a0<\/span><\/p>

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Our Operating company\u2019s focus is to figure out <\/span>how to operate our Social Gaming and Attraction experiences at the highest level possible in our venues and our client\u2019s venues.<\/span> Our Operating company provides ongoing, real-world operational and guest feedback, which enables our Manufacturing company to accelerate the ongoing improvement of our Social Gaming and Attraction experiences.\u00a0<\/span><\/p>

Finally, our goal is to offer our Social Gaming and Attraction experiences to the Best Owners\/Operators and provide them with <\/span>the same opportunity we provide ourselves, which is to operate them <\/span>exclusively<\/span> within their own protected market areas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Krazy Darts (Version 2) at our Buffalo, New York venue<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Partnership Opportunity Details<\/span><\/p>

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Basic<\/span><\/p>

  • Purchase 4 units<\/span> of our new Krazy DartsTM, Krazy Axes VIP, and Krazy (next one coming soon) and receive a <\/span>6-month exclusive radius protection for up to 150,000 in population or 5 miles<\/span>, whichever is reached first.<\/span><\/p><\/li><\/ul>

    Silver Partnership<\/span><\/p>

    • Purchase 8 units<\/span> of our new Krazy DartsTM, Krazy Axes VIP, and Krazy (next one coming soon) or 4 of each and receive a <\/span>2-Year exclusive radius protection for up to 300,000 in population or 10 miles<\/span>, whichever is reached first.<\/span><\/p><\/li><\/ul>

      Gold Partnership<\/span><\/p>

      • Purchase 12 or more units<\/span> of our new Krazy DartsTM, Krazy Axes VIP, and Krazy (next one coming soon) or a combination of 4 or more of each to get to 12 units and receive a <\/span>5-year exclusive radius protection for up to 500,000 in population or 15 miles<\/span>, whichever is reached first.<\/span><\/p><\/li>

      • Ability to protect (1) additional market area for 12 months<\/span><\/p><\/li><\/ul>

        Platinum Partnership<\/span><\/p>

        • Purchase 16 or more units<\/span> of our new Krazy DartsTM, Krazy Axes VIP, and Krazy (next one coming soon) or combination of 4 or more of each to get to 16 units and receive a <\/span>10-year exclusive radius protection for up to 750,000 in population or 20 miles<\/span>, whichever is reached first.<\/span><\/p><\/li>

        • Ability to protect (2) additional market areas for 18 months<\/span><\/p><\/li><\/ul>

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          Radius protection extensions can occur when an Operator purchases (4) additional units of a newly released or existing Social Gaming experience (which is not already protected in the designated area) prior to the expiration of their current radius protection. The owner operator can do this every year, which will enable them to maintain their Radius Protection perpetually for all of their Social Gaming and Attraction experiences.<\/span><\/p>

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          Important note:<\/span> when we introduce a new Social Gaming experience (for example, Krazy (next one coming soon) or Krazy (next next one)?) and an operator decides to pass or hold off on a purchase, the new Social Gaming experience can be offered to other operators within their protected area, which means it may no longer be available for purchase in the same market for (x) months or (y) years.<\/span><\/p>

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          As always, I\u2019m available to discuss all the above or any other topics related to creating the best Social Gaming venues along with great food and beverage service for out-of-home entertainment venues.<\/span><\/p>

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          Thanks for reading!<\/span><\/p>

          Jim Kessler<\/span><\/p>

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          Email: jkessler@lasertron.us<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Social Gaming Why is Social Gaming so important to the success of the out-of-home entertainment industry? 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