{"id":2660,"date":"2019-07-12T08:00:00","date_gmt":"2019-07-12T08:00:00","guid":{"rendered":"https:\/\/laser-tron.com\/?p=2660"},"modified":"2021-08-13T16:36:34","modified_gmt":"2021-08-13T16:36:34","slug":"out-of-home-entertainment-bloody-red-ocean","status":"publish","type":"post","link":"https:\/\/laser-tron.com\/index.php\/2019\/07\/12\/out-of-home-entertainment-bloody-red-ocean\/","title":{"rendered":"Out-of-Home Entertainment &#8211; Bloody Red Ocean"},"content":{"rendered":"\n<p class=\"has-text-color has-large-font-size\" style=\"color:#f3f3f3\">Out-of-Home Entertainment &#8211; Bloody Red Ocean<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">If you aren\u2019t in a bloody red ocean of competition, wait for it\u2026 wait for it\u2026 because it IS coming!!!&nbsp;And don\u2019t forget we are also in a full blown Battle Royale with in-home and digital entertainment, which is far more addictive and habit forming than what our out-of-home entertainment centers are currently providing.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979617644-1024x1024.jpg\" alt=\"\" class=\"wp-image-4057 size-full\" srcset=\"https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979617644-1024x1024.jpg 1024w, https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979617644-300x300.jpg 300w, https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979617644-150x150.jpg 150w, https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979617644-768x768.jpg 768w, https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979617644-600x600.jpg 600w, https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979617644-100x100.jpg 100w, https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979617644.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#f3f3f3\"><strong>How do we escape or avoid getting trapped in the bloody red ocean?<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#f3f3f3\">To escape, we have to create dramatically better and truly unique attraction experiences and\/or services. This is not an easy task and it takes just as much work and courage to accomplish as surviving in a bloody red ocean. But, the benefits of escaping the bloody red ocean are far more profitable and rewarding.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">It\u2019s important to note that dramatically better and unique doesn\u2019t mean 10, 20, or even 50% better.&nbsp;The typical customer can\u2019t see 50% better.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">Many people will notice 2x better and truly unique, but only 10x will get noticed by everyone.&nbsp;By the way, 2x better is not as noticeable as&nbsp;2x better&nbsp;and&nbsp;2x unique.&nbsp;The&nbsp;unique&nbsp;part is just as important as the&nbsp;better&nbsp;part.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">Be honest &#8211; right now are you offering anything that is 10x or even 2x better and unique compared to what other out-of-home and in-home entertainment competitors are offering???&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">Remember, it doesn\u2019t matter what we think &#8211; what matters is what our current and future guests think about our attractions and services.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979373271-768x1024.png\" alt=\"\" class=\"wp-image-4058 size-full\" srcset=\"https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979373271-768x1024.png 768w, https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979373271-225x300.png 225w, https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979373271-600x800.png 600w, https:\/\/laser-tron.com\/wp-content\/uploads\/2019\/08\/1565979373271.png 1125w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#f3f3f3\">Important note, more mediocre entertainment offerings under one roof will not make us more competitive.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#f3f3f3\">More mediocre attractions and services will only increase the number of competitors we are competing with.<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#f3f3f3\">Some of our toughest competitors are or will be those who focus relentlessly 24\/7\/365 on just one or two key attractions and\/or services.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">Definition of mediocre = any attraction or service that is similar or comparable to what our industry is currently offering.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">Definition of dramatically better and unique = any attraction or service that is at least 2x better and 2x unique when compared to what our industry is currently offering.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">Long-term the only way we avoid bloody competition is to focus on creating attraction experiences and\/or services that are dramatically better, truly unique, and exclusive to our centers (i.e. proprietary attractions and\/or services, radius protections, territories, high-quality upgradeable attractions, recognizable brand, etc).<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">My next post will provide a few examples of what you can do to start the process of becoming dramatically better and truly unique as well as the challenges you will face when striving to create superior attractions and\/or services.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">To be continued&#8230;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#f3f3f3\">Thanks for reading,<\/p>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-f3372edf\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-image uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-tablet uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-image\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" class=\"uagb-ifb-img-src\" src=\"https:\/\/laser-tron.com\/wp-content\/uploads\/2020\/12\/jim_k.png\" alt=\"\"\/><\/div><\/div><\/div><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><span class=\"uagb-ifb-title-prefix\"><strong>James Kessler<\/strong><\/span><h3 class=\"uagb-ifb-title\"><strong><a href=\"mailto:jkessler@lasertron.us\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:jkessler@lasertron.us\">jkessler@lasertron.us<\/a><\/strong><\/h3><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">800-897-8766 ext 106<br>Founder \/ CEO<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/rochester.lasertron.us\/\"><img decoding=\"async\" src=\"https:\/\/images.lasertron.us\/lte\/buttons\/rochesterLocationButton.png\" alt=\"\" width=\"426\" height=\"101\"\/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/laser-tron.com\/index.php\/why-lasertron-2\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/laser-tron.com\/wp-content\/uploads\/2020\/06\/whyLasertronButton.png\" alt=\"\" class=\"wp-image-498\" width=\"426\" height=\"101\" srcset=\"https:\/\/laser-tron.com\/wp-content\/uploads\/2020\/06\/whyLasertronButton.png 851w, https:\/\/laser-tron.com\/wp-content\/uploads\/2020\/06\/whyLasertronButton-600x142.png 600w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Out-of-Home Entertainment &#8211; Bloody Red Ocean If you aren\u2019t in a bloody red ocean of competition, wait for it\u2026 wait for it\u2026 because it IS [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2660","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Out-of-Home Entertainment - Bloody Red Ocean - LASERTRON Laser Tag Equipment Manufacturer and LED Arena Supplier<\/title>\n<meta name=\"description\" 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