{"id":1429,"date":"2020-12-01T19:09:05","date_gmt":"2020-12-01T19:09:05","guid":{"rendered":"https:\/\/laser-tron.com\/?page_id=1429"},"modified":"2026-07-29T12:09:35","modified_gmt":"2026-07-29T12:09:35","slug":"jims-blog","status":"publish","type":"page","link":"https:\/\/laser-tron.com\/index.php\/jims-blog\/","title":{"rendered":"Jim’s Blog"},"content":{"rendered":"\t\t
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Jim Kessler<\/strong><\/h3>\n<\/div>\n
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CEO – LASERTRON<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Krazy Darts Offer<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

July 29, 2026<\/p>\n\n\n\n

Fun for All Ages and Skill Levels<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n\n

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It\u2019s All About the Games<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

July 28, 2026<\/p>\n\n\n\n

It’s All About Fun and Easy to Play Games for Casual Players<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Krazy Arrowz Exclusive<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

June 17, 2026<\/p>\n\n\n\n

First MUST HAVE Since Laser Tag<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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The Membership Myth | The GrowthPro Group<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

April 30, 2026<\/p>\n\n\n\n

Are memberships quietly hurting your business instead of helping it?<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Krazy Arrowz – BEST of the BEST<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

April 24, 2026<\/p>\n\n\n\n

Our Purpose: Creating friendly & safe places where our guests can socialize, play, laugh, eat, drink, and be happy.<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n

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Arcade Time Entertainment “Best New Arcade 2025”<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

April 20, 2026<\/p>\n\n\n\n

Below is a press release for Arcade Time Entertainment. They are truly one of our most innovative clients.\u00a0<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n

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Social Gaming Update<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

April 3, 2026<\/p>\n\n\n\n

IN REAL LIFE is the biggest opportunity for out-of-home entertainment venues, but only if we create and operate the best Social Gaming experiences at the highest levels possible.<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n

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LED Illuminated Arenas<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

February 23, 2026<\/p>\n\n\n\n

Our LASERTRON Arena Design and Install Team has been providing our clients with the most advanced 100% LED Illuminated Laser Tag Arenas for over 15 years<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming Update<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

January 21, 2026<\/p>\n\n\n\n

The Out-of-Home Entertainment Industry is by Far One of the Most Complicated Businesses to Manage and Operate and it’s Getting More Complicated Everyday<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n

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Benefits of Krazy Darts XL & Krazy Arrowz VIP<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

December 23, 2025<\/p>\n\n\n\n

Inflection Point for Out-of-Home Entertainment and Dining<\/b><\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Time to Get Serious About Social Gaming<\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

September 24, 2025<\/p>\n\n\n\n

When it comes to the success of out-of-home entertainment, it\u2019s hard to overstate the importance of Social Gaming.<\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming Venue- Software and Hardware<\/em><\/strong><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

April 4, 2025<\/p>\n\n\n\n

Who has the best fully integrated Social Gaming venue software and hardware system (i.e. POS, Online Reservations and Payments, CRM\/Group Sales, Email\/Marketing\/Selling Software, Online and Kiosk Food & Beverage ordering, Kiosk Registration\/Waivers, Staff Scheduling\/Time Clock, and more – plus all of it fully integrated with multiple, Social Gaming experiences)?<\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Krazy Darts is Totally Unique – there is NOTHING like IT<\/em><\/strong>\u00a0<\/em><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

April 4, 2025<\/p>\n\n\n\n

Krazy Darts does NOT<\/em><\/strong> use a typical dartboard to play games. Krazy Darts is a gaming platform that uses real, steel-tipped darts to play a wide variety of fun and easy to play games. It has a GIANT<\/em><\/strong> target area, which is 25 times bigger<\/em><\/strong> than a standard dartboard\u2019s scoring surface.<\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming<\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

February 7, 2025<\/p>\n\n\n\n

Why is Social Gaming so important to the success of the out-of-home entertainment industry?<\/em><\/strong><\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Krazy Darts Update<\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

January 13, 2025<\/p>\n\n\n\n

For the first time since installing Krazy Darts in our Rochester, NY venue 16 months ago, Krazy Darts has had more plays than Axe Throwing during our first holiday week break (337 Krazy Darts plays to 287 for Axe Throwing plays – revenue was at 78.4% of Axe Throwing revenue).<\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming<\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

December 13, 2024<\/p>\n\n\n\n

Multiple Units and a Variety of Social Gaming Experiences = Big Increases in Group Revenue<\/strong><\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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REAL vs Fake<\/em><\/strong>\u00a0<\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

November 15, 2024<\/p>\n\n\n\n

The ultimate goal for Entertainment Venues is to create the best out of home places where Real<\/em><\/strong> Humans<\/em><\/strong> can gather together in-person<\/em><\/strong> to socialize with their REAL<\/em><\/strong> friends, family, as well as members of their Community to share REAL experiences<\/em><\/strong> Face to Face<\/em><\/strong>.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming – Actual Year-End Numbers<\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

October 14, 2024<\/p>\n\n\n\n

In our previous newsletter (New Krazy Axes VIP<\/em><\/strong>), we mentioned that we were going to provide the actual revenue numbers for our Social Gaming experiences for our Rochester, NY entertainment venue as well as providing more details on how we price our Social Gaming and Attraction experiences using Credits instead of Dollars.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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New Krazy Axes VIP\u00a0<\/em><\/strong><\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

June 19, 2024<\/p>\n\n\n\n

When we started developing our first Axe Throwing attraction, our main focus was on how to make it as safe as possible for our guests to play and our staff to operate it. Our second goal was to create a variety of fun and easy-to-play games using a high-quality laser projector.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Venues with Multiple Social Gaming Experiences vs Venues with Just One<\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

June 19, 2024<\/p>\n\n\n\n

In the past, developing a business with just one major attraction worked well for Bowling, Movie Theatres, and even Roller Skating. These one dimensional businesses worked really well and for a very long time, until they didn\u2019t.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming- Finally Some Numbers<\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

May 23, 2024<\/p>\n\n\n\n

LASERTRON<\/em><\/strong> laser tag is our primary revenue and traffic generator for our Buffalo venue and it has been that way for over 35 years and the same is true for our Rochester venue ever since it opened over 8 years ago. Our LASERTRON<\/em><\/strong> laser tag experience has been updated many times over the years and the focus has been on making it significantly more high-tech and appealing to adults. As of today, approximately 60% of our players are 18 and older.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming- Good Enough vs 10x<\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

April 18, 2024<\/p>\n\n\n\n

Providing a good enough version of a new and popular Social Gaming concept can provide a good return on the dollars invested in the short-term, but it\u2019s unlikely to produce a strong, long-term profit.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Epidemic of Loneliness and Isolation<\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

February 7, 2024<\/p>\n\n\n\n

Can Out-of-Home Entertainment Venues be Designed to Significantly Reduce Loneliness and Isolation?<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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The LONGEST article ever written about the Out-of-Home Entertainment Industry just got Longer!!!<\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

November 14, 2023<\/p>\n\n\n\n

Below is the entire article as it was published in 2019 with updates in purple on what I sort of got right, what I got wrong, what\u2019s still too soon to call, and what I didn\u2019t even see coming – like Covid! How did I miss that?\u00a0 \ud83e\udd23<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming Wins!<\/strong><\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

July 19, 2023<\/p>\n\n\n\n

High Skill Level Variance is the Number One Reason Competitive Gaming is a Loser in an Out-of-Home Social Entertainment Venue.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming, New LT-X3 Phaser, Automatic Axe Scoring<\/em><\/strong><\/a><\/strong><\/p>\n\n\n\n

November 11, 2022<\/p>\n\n\n\n

The LASERTRON LT-X3 has been a work in progress for over 4 years. It was designed to be the most fully functional phaser in the laser tag world as well as with many of the unique bells and whistles found in online games.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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NOW PLAYING!<\/em><\/strong>\u00a0Automatic Team Rebalancing<\/em><\/a><\/strong><\/p>\n\n\n\n

September 20, 2022<\/p>\n\n\n\n

LASERTRON has developed and installed fully automated team rebalancing software<\/em><\/strong> at both of our entertainment venues located in Buffalo and Rochester, New York.\u00a0<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Entertainment Venue – Software & Hardware<\/a><\/strong><\/p>\n\n\n\n

April 4, 2022<\/p>\n\n\n\n

One of the most complicated parts of operating an entertainment venue is the software and hardware required to operate it at a high level.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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What is STOPPING US<\/em><\/strong> from Creating New and Dramatically Better Social Gaming Experiences?<\/a><\/strong><\/p>\n\n\n\n

February 8, 2022<\/p>\n\n\n\n

At the end of this article, I\u2019m going to outline eight ideas that can help us create better social gaming experiences. However, talking about these ideas won\u2019t help much if we don\u2019t talk about the elephant in the room, which is our brain’s<\/em><\/strong> default setting to say NO<\/em><\/strong> to anything new<\/em><\/strong> and especially new and unfamiliar<\/em><\/strong>.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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What is STOPPING US<\/em><\/strong> from Creating New and Dramatically Better Social Gaming Experiences?<\/a><\/strong><\/p>\n\n\n\n

February 8, 2022<\/p>\n\n\n\n

At the end of this article, I\u2019m going to outline eight ideas that can help us create better social gaming experiences. However, talking about these ideas won\u2019t help much if we don\u2019t talk about the elephant in the room, which is our brain’s<\/em><\/strong> default setting to say NO<\/em><\/strong> to anything new<\/em><\/strong> and especially new and unfamiliar<\/em><\/strong>.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Fun Social Gaming Experiences<\/a><\/strong><\/p>\n\n\n\n

October 21, 2021<\/p>\n\n\n\n

Creating new<\/span><\/em><\/strong> habit-forming social gaming experiences is really hard. Why? Because, we have to figure out the best ways to maximize the integration of the gaming<\/em><\/strong>, the social gathering space<\/em><\/strong> that faces or surrounds the gaming, the services<\/em><\/strong> that help to enhance the quality of the social gaming experience (food & beverage, ease of reservations & payments, as well as the staff members who facilitate the overall experience), plus the triggers<\/em><\/strong>, which are hugely<\/span><\/em> important to encouraging more repeat visits to occur.\u00a0<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Social Gaming<\/a><\/strong><\/p>\n\n\n\n

October 04, 2021<\/p>\n\n\n\n

Gaming is the 800 pound gorilla in the entertainment industry, but\u00a0Social Gaming<\/em><\/strong>\u00a0is likely to be\u00a0The<\/em><\/strong>\u00a0Next<\/em><\/strong>\u00a0Big Thing<\/em><\/strong>\u00a0for in-home, mobile, and out-of-home entertainment.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Introducing \u2013 LASERTRON Supply Drops!<\/a><\/strong><\/p>\n\n\n\n

August 20, 2021<\/p>\n\n\n\n

After 12 months of development and real-world testing in our LASERTRON LED Illuminated Arena in our Buffalo entertainment center, LASERTRON\u2019s Supply Drops are now fully operational in our Buffalo and Rochester, New York venues.<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Laser Tag Arena Viewing Windows are a GIANT billboard that\u00a0screams \u2018PLAY ME!!!\u2019<\/strong><\/a><\/p>\n\n\n\n

June 22, 2021<\/p>\n\n\n\n

As a\u00a0high-end laser tag equipment manufacturer\u00a0<\/strong>and\u00a0LED illuminated laser tag arena supplier<\/strong>, we realized we had the\u00a0unique ability<\/strong>\u00a0to provide prospective laser tag players and interested guests with the ability to\u00a0SEE<\/strong>\u00a0our brightly illuminated LED laser tag arenas in action. Incorporating large glassed-in viewing areas creates a\u00a0GIANT billboard that screams \u2018PLAY ME!!!\u2019<\/strong>However, it had to be done in a way that maximized both the laser tag game play and viewing experience.<\/a><\/em><\/strong><\/p>\n<\/div>\n<\/article>\n\n\n\n

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LaserTron: Human-Centered Game Design<\/a><\/p>\n\n\n\n

March 05, 2021<\/p>\n\n\n\n

LASERTRON focuses 100% of its efforts on Human-Centered Game Design for out-of-home entertainment venues who want the very best Laser Tag attraction. More specifically, we focus exclusively on creating the best 10x Branded LASERTRON laser tag experiences utilizing our proprietary laser tag game equipment and programmable LED illuminated laser tag arenas to fully immerse players (i.e. humans) into the game. We do this at a dramatically higher level than any other laser tag manufacturer or laser tag arena supplier.\u00a0<\/a><\/em><\/strong><\/p>\n\n\n\n

Original LinkedIn Article<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Seeing is Believing \u2013 LASERTRON Conference Reboot<\/a><\/p>\n\n\n\n

March 03, 2021<\/p>\n\n\n\n

LASERTRON \u2013\u00a0<\/em>Ultimate Turn-key Laser Tag Experiences<\/strong><\/em><\/a><\/em><\/strong><\/p>\n\n\n\n

LASERTRON is the ONLY laser tag equipment manufacturer and laser tag arena supplier who provides entertainment center operators with a complete turn-key laser tag experience by providing its LASERTRON LT-12.9 laser tag equipment, which is fully integrated into LASERTRON\u2019s programmable 100% LED illuminated laser tag arenas.<\/a><\/em><\/strong><\/p>\n\n\n\n

Original LinkedIn Article<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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2021 The Great Awakening<\/a><\/p>\n\n\n\n

January 22, 2021<\/p>\n\n\n\n

A New Hope for Out-of-Home Entertainment<\/em><\/a><\/em><\/strong><\/p>\n\n\n\n

The worst of times are often the beginning of the best of times, but only when the challenges and opportunities are accurately identified and fully understood.\u00a0<\/em><\/strong><\/a><\/p>\n\n\n\n

Original LinkedIn Article<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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What is Customer Centricity?<\/a><\/p>\n\n\n\n

December 22, 2020<\/p>\n\n\n\n

(Another piece of the puzzle)<\/a><\/em><\/p>\n\n\n\n

Plus thoughts on creating experiences our guests\u00a0don\u2019t even know they want, at least not yet, The Human Part, CRM Software & Hardware, and Customer Lifetime Value (CLV).\u00a0<\/a><\/em><\/strong><\/p>\n\n\n\n

Original LinkedIn Article<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Jim\u2019s response to Robbie Kellman Baxter…<\/a><\/p>\n\n\n\n

November 26, 2020<\/p>\n\n\n\n

Below is an email response I sent to Robbie Kellman Baxter. Robbie is a bestselling author of\u00a0The Membership Economy<\/em>\u00a0<\/strong>and, her newest book,\u00a0The Forever Transaction<\/em><\/strong>. I have read and studied both her books extensively. If your goal is to learn more about the opportunities of membership and how to create a membership business, then her two books are the very first ones you should start with.\u00a0<\/a><\/em><\/strong><\/p>\n\n\n\n

Original LinkedIn Article<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Discovering more about LASERTRON Battle Royale Squads<\/a><\/p>\n\n\n\n

November 7, 2020<\/p>\n\n\n\n

Below is my response to an email Bob Cooney sent me a few weeks ago. Bob is a Speaker, Author, Mentor, and also the founder of a new type of convention and trade show experience called Show Up.<\/a><\/p>\n\n\n\n

Original LinkedIn Article<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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LASERTRON Battle Royale Squads<\/a><\/p>\n\n\n\n

September 17, 2020<\/p>\n\n\n\n

After 5 Years of development, LASERTRON Battle Royale Squads went LIVE in our Buffalo and Rochester, New York venues July 16, 2020!<\/a><\/p>\n\n\n\n

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Multiple Reasons Why Memberships Don\u2019t Work<\/a><\/p>\n\n\n\n

July 21, 2020<\/p>\n\n\n\n

There is some wishful thinking going on about Memberships and how they might help our venues make more money. The reality is that simply using the word \u2018Membership\u2019 is a great way to prevent our guests from buying one. How many guests want to give up their credit card number, sign a terms of service agreement, and be locked into another membership or subscription service? The answer is very few.<\/a><\/p>\n\n\n\n

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Why aren\u2019t we practicing Digital Entertainment Distancing?<\/a><\/p>\n\n\n\n

June 22, 2020<\/p>\n\n\n\n

Attraction Experiences:<\/strong> Out-of-Home Only, Unique to our Venue, Maximize Socialization<\/a><\/p>\n\n\n\n

Number One: Are we investing in attractions that can only be experienced out-of-home (OOH)?
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Anything that is digital or mostly digital is a huge liability to the existence of our OOH entertainment industry – just ask any movie theater operator.<\/a><\/p>\n\n\n\n

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Creating an Antifragile* Out-of-Home Entertainment Venue<\/a><\/p>\n\n\n\n

May 23, 2020<\/p>\n\n\n\n

Creating an antifragile venue is all about identifying and understanding the core reasons why our guests visit our venues and, most importantly, how successfully we satisfy those reasons during each visit.<\/a><\/p>\n\n\n\n

Original LinkedIn Article<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Open Air Laser Tag Arenas (The Good, The Bad, and The Ugly)<\/a><\/p>\n\n\n\n

February 12, 2020<\/p>\n\n\n\n

The Good
The idea that we need to stop hiding our laser tag attractions is a huge leap forward. Especially since laser tag is one of our industry\u2019s best and most successful out-of-home attraction experiences. It\u2019s really amazing that laser tag has done as well as it has even though the arena is often hidden from view in almost every entertainment center.<\/a><\/p>\n\n\n\n

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Obituary: Themed UV Painted Arenas<\/a><\/p>\n\n\n\n

December 17, 2019<\/p>\n\n\n\n

After many years of being on life support and with no signs of improvement, Themed UV Painted Arenas silently passed away\u2026 joining pet rocks and bell bottom pants in the history of what was.<\/a><\/p>\n\n\n\n

As many know, LASERTRON started experimenting with LED lighting in our Buffalo laser tag arena over 10 years ago. After six years of testing, we made the decision to focus 100% of our resources on creating the most immersive and interactive gaming experiences using LED lighting as one of the key components.<\/a><\/p>\n\n\n\n

Original LinkedIn Article<\/a><\/p>\n<\/div>\n<\/article>\n\n\n\n

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Why Did the Out-of-Home (OOH) Entertainment Industry Apocalypse Happen?<\/a><\/p>\n\n\n\n

November 13, 2019<\/p>\n\n\n\n

Looking back from 20 years into the future<\/a><\/p>\n\n\n\n

(The current guesstimate is that less than 1 out of 10 who are in the OOH entertainment industry will start to read this article and less than 1 out of 100 will finish it. Why? Because I\u2019ve been told that it\u2019s simply too long – about 18 pages. Unfortunately, this also means the odds of the OOH Entertainment Apocalypse happening is close to 100%.)<\/a><\/p>\n\n\n\n

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Best Out-of-Home Opportunities
Part 6<\/a><\/p>\n\n\n\n

September 7, 2019<\/p>\n\n\n\n

What are the best opportunities in the out-of-home entertainment industry?<\/a><\/p>\n\n\n\n

One example might be these new smaller centers (15,000 to 25,000 square feet) that have been opening in multiple cities across the United States. These smaller centers are obsessively focused on one or two entertainment experience that target ADULTS. However, their entertainment experiences are fairly easy to copy.<\/a><\/p>\n\n\n\n

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Customer Satisfaction will never be a 10x or even 2x Advantage
Part 5 (a side step)<\/a><\/p>\n\n\n\n

August 24, 2019<\/p>\n\n\n\n

As I said in my last post, I\u2019m going to take a little side step and talk about why customer service can\u2019t be a 10x or even a 2x advantage.
But first, I have to fix the mistake I made in the above sentence. I used the words \u2018customer service\u2019 when I should have typed \u2018customer satisfaction’.<\/a><\/p>\n\n\n\n

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Why am I writing these articles?
Part 4<\/a><\/p>\n\n\n\n

August 16, 2019<\/p>\n\n\n\n

I\u2019m going to do my best to answer the questions I mentioned at the end of Part 3. Question Number One: Why am I writing these articles?<\/a><\/p>\n\n\n\n

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Creating a 10x Experience
Part 3<\/a><\/p>\n\n\n\n

August 8, 2019<\/p>\n\n\n\n

At the end of my previous post, I mentioned I would share some thoughts on how to create an attraction or service that is 10x better – below is another example of 10x as well as some thoughts <\/a>o<\/a>n what it takes to create a 10x experience.<\/a><\/p>\n\n\n\n

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Out-of-Home Entertainment vs Digital In-Home and Mobile Entertainment
Part 2<\/a><\/p>\n\n\n\n

July 31, 2019<\/p>\n\n\n\n

I want to start by identifying two major challenges to the long-term viability of the Out-of-Home Entertainment industry.<\/a><\/p>\n\n\n\n

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Out-of-Home Entertainment – Bloody Red Ocean
Part 1<\/a><\/p>\n\n\n\n

July 12, 2019<\/p>\n\n\n\n

If you aren\u2019t in a bloody red ocean of competition, wait for it\u2026 wait for it\u2026 because it IS coming!!! And don\u2019t forget we are also in a full blown Battle Royale with in-home and digital entertainment, which is far more addictive and habit forming than what our out-of-home entertainment centers are currently providing.<\/a><\/p>\n\n\n\n

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Do big box <\/a>centers <\/a>have feet of clay?<\/a><\/p>\n\n\n\n

Author(s): Jim Kessler<\/p>\n<\/div>\n<\/article>\n\n\n\n

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Why are many FEC attractions so mediocre?<\/a><\/p>\n\n\n\n

Author(s): Jim Kessler<\/p>\n<\/div>\n<\/article>\n\n\n\n

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Core Stuff: How and where to focus time and money.<\/a><\/p>\n\n\n\n

Author(s): Jim Kessler<\/p>\n<\/div>\n<\/article>\n\n\n\n

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